May 18, 2016 For Immediate Release Contact: Brent Beckett: 603-969-3922
S.W.A.G. Essentials and Who Ced? Hat Co. –Hats by Cedric “The Entertainer”
May 18, 2016: The “Sharks” said they would be customers, but not investors at the time Lydia Evans, Founder and C.E.O. of S.W.A.G. Essentials, pitched her line of soaps washes and grooming items to the investors of “Shark Tank.” Potentially regrettable for the ‘sharks,’ but a great turn of events for Evan’s in what was the beginning of her remarkable business building journey. Her success is so profound that Evan’s was part of a follow up story on Shark Tank, of which at the time, was the only follow up on someone who did not get a deal. She has since captured the interest of countless solicitors. S.W.A.G. Essentials is located in Houston, TX.
Simultaneously to Lydia’s exploits on ‘The Tank,” the creative team for Cedric ‘The Entertainer’s,’ Who Ced? Hat Company were developing the foundation for a collaboration of boutique style products that are complimentary to hats and in real-time viewing of Lydia on the show she was identified as a ‘perfect fit.’
“Lydia was very impressive and personable when she presented to the sharks,” says Brent Beckett, owner of Brand One Strategies & Solutions, the company responsible for coordinating the collaboration. “She is passionate about her products and they prove to be of the best quality. They make a great pairing to Who Ced? hats. She is precisely the person and with the line of products we want to associate with the Who Ced? brand.”
Evan’s had to become business savvy quickly; Being selective and protective of her brand as the multitude of offers for partnerships and collaborations came calling. However, it was Cedric “The Entertainer” that got her attention and one she says was manifested from her start. "The collaboration between S.W.A.G. Essentials and Who Ced? Hats is a perfect pairing of products. Each is designed to help a person look and feel their best. This collaboration is part of the evolution and forward progress of the S.W.A.G. Essentials brand and I think there is power in the unity of our businesses." Says Evans.
The collaboration is designed to bring together products that compliment each other. Cedric is known for being ultra stylish and refined. In fact he was just introduced by Kelly Ripa as ‘easily the most well dressed person they have on the show.’ All of the products included in this collaboration will represent the very best in what puts the perfect finishing touches on a well-dressed and groomed person. As Cedric put’s it “I enjoy representing the image of a well dressed man. It was part of my inspiration to start WhoCed? Hat Co. Now in our fifth year we recognize that being well dressed is more than just image it's a lifestyle. That's why are proud to announce our collaboration with S.W.A.G Essentials. This unique product aligns perfectly with WhoCed? as being Well-Groomed and Well-Dressed go hand in hand.”
Elements of the collaboration will include sharing social media posts, cross promoted deals and incentives, as well as, creative/strategic thinking that support the growth of associated brands. Who Ced? Co-Founder, Gary Garner adds “This is our 5th year in the headwear business, our motto is 'focus on the finish". We are forming collaborative alliances with some of the best accessory and accent brands in the world. Through this program we are proud to announce the collaboration with S.W.A.G. Essentials. We can now offer our customers a variety of ways to finish their look and S.W.A.G. Essentials is a great addition.”